With more than 10 million annual users, Gunosy is a media news company that delivers news based on the theme of “delivering relevant information to the world”.  With an overwhelming number of users, 65 million downloads in Japan, it indicates how popular Gunosy is among the Japanese people.
In this article, we will explain the features of Gunosy advertising and why Gunosy advertising is suitable for Japanese businesses.

What is Gunosy Advertising?

Gunosy advertisements are distributed on Gunosy, a smartphone news app with more than 10 million users annually. Unlike listing ads and social media ads, unique targeting to specific user demographics is possible. Another advantage is that it is relatively easy to pass the screening process, and can be utilized immediately.
There are three types of billing methods to choose from: CPM billing, CPC billing, and reservation-based billing (billing with a set posting period and advertising cost). You can choose the billing method that best suits your business objectives. In addition, there is also a reservation-based delivery method as pure advertisement, which can be expected to reach a wide range of users.

5 Reasons Why Gunosy Advertising is Suitable for Businesses in Japan

①It is used as a highly reliable source of information

Japanese people tend to prefer highly reliable sources of information, and Gunosy meets this very need. Since only carefully selected news articles are distributed, users can gather information with a peace of mind.

②Many users are accustomed to textual content

Since Gunosy users are familiar with textual content on a regular basis, there is a high likelihood that they will read the displayed advertisements carefully. This makes it possible to effectively distribute advertisements when you want to convey the details of your products or services.

③Can reach a wide range of users

Gunosy is used by a wide range of users, regardless of gender or age. In particular, the number of users in their 40s and older is larger than that of many other media sources, making it suitable for businesses targeting this demographic.

④A variety of distribution formats to choose from

The following are the distribution aspects of Gunosy advertisements.

• Gunosy Premium Ads 1day MAX: Limited to one company per day and placed largely at the top of the top page of the screen.
• Gunosy Premium Ads Video: Video ads that can be placed at the top of each tab.
• Gunosy Premium Ads Native Ads: These ads can be distributed in the same format as other content, making them feel less like advertisements.
• Gunosy Promotional Ads: Allows for detailed targeting. Can be distributed to related apps.
• Gunosy Premium Ads Display: Can be distributed on coupon pages.

From these different distribution formats, you can select the most appropriate one for your target and the content of your advertisement.
In addition, ads can be delivered not only within the Gunosy apps, but also to specific apps such as LUCRA.

⑤Detailed targeting function

Gunosy advertising allows detailed targeting settings such as gender, age group, carrier, OS, and region.
By setting personas that match the company’s products, great results can be expected.

Review Criteria for Gunosy Ads

In order to submit a Gunosy ad, it must meet Gunosy’s own ad review criteria.
Below are specific examples of ads that are not allowed in the review of Gunosy ads and some of the rules for submission.

〇Specific examples of banned ads for review

• Expressions that emphasize efficacy
• Wording such as “No. 1
• Before-and-after comparison images
• Overexposed images

Although it is relatively easy to pass the screening process, regulations based on the Law for Preventing Unjustifiable Extra or Unexpected Benefit and Misleading Representation and the Pharmaceutical Affairs Law, as well as the publication of information on efficacy are prohibited. In addition, submission rules for the number of characters, symbols that can be used, and file size of images are in place, so ads must be created in accordance.

Reference：Gunosy Advertising Guidelines

Tips for Gunosy Ad Distribution

Some people may be troubled by the fact that they have previously operated Gunosy advertising but have not been able to improve its effectiveness.There are several tips to maximize the effectiveness of Gunosy advertising.
Here, we will introduce some tips on how to distribute Gunosy Ads.

Creative Ingenuity

The results of your Gunosy ads will largely depend on the quality of your creative. Creating effective creatives is the key to success. Prepare at least three different creative pieces in advance, and replace them through effectiveness testing.
It is recommended to replace the creatives that are not working well by referring to metrics such as click-through rate (CTR) and frequency. In addition, it is recommended to update the creative at least once a month, and to make changes to banners with poor results about once every two weeks to facilitate effectiveness verification.
Reviewing creatives on a regular basis in this manner will help maximize the performance of your ads.

Optimizing the placement of ads

Click rates and conversion rates for Gunosy ads vary greatly depending on the position of the ad.
Since users tend to read articles from top to bottom, ads placed at the top of the page are more likely to be seen by more users. In particular, the screen displayed on the first glance is the easiest to be seen and therefore offers a good opportunity to produce results.
In addition, you can reach users with higher interests by selecting highly relevant tabs.
(Tabs are divided into various topics such as politics, economy, entertainment, etc.)
Maximize the effectiveness of your ads by optimizing the placement of your ads.

Utilization of Advertising Agencies

Gunosy advertising is a convenient advertising tool that can reach a large number of users if operated effectively, but it takes time and effort to operate.
We recommend the use of an advertising agency.
The following are some of the advantages of hiring an agency.

①Reduced time and effort

If you ask an advertising agency, they will take care of complicated tasks such as submission procedures and operation management on your behalf.
This allows you to concentrate on your core business or work on new projects in your free time.

②Maximize advertising effectiveness

Advertising agencies have abundant know-how and a proven track record in Gunosy advertising.
Therefore, they can support you in optimizing your ad operations, including targeting, creative, and budget settings.

③Keep up with the latest information

New functions and delivery methods are constantly being added to advertising media.
Advertising agencies are always aware of the latest information and knowledge about advertising, not limited to Gunosy advertising, so they can make use of this information for effective operation and provide pinpoint advice. In addition, if a problem arises during the operation of an ad, consulting with an ad agency will lead you to a quicker solution.

Conclusion

Gunosy advertising is an essential advertising medium for doing business in Japan, as it is highly trusted by its users and suitable for both brand awareness and acquisition.
Gunosy is also one of the largest news apps in Japan with a large number of monthly users, making it a good choice for large-scale advertising.

We not only provide operational support for Gunosy ads, but also share our know-how on how to make your business in Japan successful.
Please feel free to contact us if you want to achieve results with your Gunosy ads or if you want to manage your ads in Japan.